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Hello! I’m Kennita Hickman, Proprietor and founding father of Catera the place we join impartial creatives and companies via model influencer initiatives, reside occasion manufacturing and content material creation.
A shopper reached out wanting to know what they had been ‘doing unsuitable’ of their social media marketing campaign. Whereas I don’t suppose the shopper was doing something unsuitable… I did agree there have been some gaps of their messaging on social media.
Particularly, the shopper hoped to study what areas could possibly be improved of their total social media presence throughout platforms as they re-introduced themselves to followers/attainable shoppers.
By way of our model evaluation on throughout their major social media platforms together with Fb, Instagram, and LinkedIn, we gathered information on:
- What sort of posts was the shopper posting
- What sort of engagement did these posts solicit
- How usually had been the shopper’s posts particular to their work (or model)
For this explicit shopper, there have been inconsistencies in how they introduced throughout platforms and in use throughout social media platforms. Consistency is so key on-line because it helps of us readily establish your model at all times.
As a part of the post-analysis report, I used to be additionally in a position to generate some content material and marketing campaign concepts to assist relaunch their social media platforms. Particularly, video campaigns and content material to assist visually re-introduce himself to this viewers and written content material to complement that.
Individuals purchase from of us and types they’ve relationships with. The one option to construct relationships is to place out constant, genuine content material.
Your model is the whole lot, whether or not you’re a enterprise or a person. However lasting manufacturers aren’t in-built silos. Catera may also help assess your social media/branding wants, construct reusable content material, and construct the foundations in your model so you may focus in your artwork. The plans we create at Catera will enable you try this.
Catera is a tradition growth and media firm that helps musicians be seen and heard. We’re headquartered in Milwaukee, WI. Our tenet is Values + Model = Tradition. Providers embrace model technique, content material creation, undertaking design and execution, advertising campaigns, and occasion manufacturing/curation.
Catera is led by its proprietor Kennita Hickman is an city cultural micro-influencer, author, content material producer, and govt producer. Her 23-year profession has spanned writing, public relations, voiceover expertise, occasion manufacturing, and artist administration. Artists managed embrace The Cranberry Present, Tapebenders, and B ALXNDR. Previous to her work at Catera, she wrote for numerous music publications together with Urbanology, Related, and The Supply. She served as a board member for Above the Clouds, faith-based artwork and youth group. She additionally served as Vice President for Wisconsin Space Music Business (WAMI) and committee member at Repairers of the Breach.